The 48th SJVE Conference under the theme “NEXT VALUE DIRECTION – for Japan to become more competitive for the next 50 years” caught the eye’s of a value professional consultant in Mexico – Javier Masini, CVS whose aim was to introduce the current status of rapidly developing automotive industry in Mexico and Latin America and share the information with Japanese Value practitioners as well as to gather information on how Japanese automotive manufacturers, tier 1 and tier 2 suppliers located in Mexico can strengthen their VE skills as means to boost Japan’s competitiveness delivered his presentation at the conference. His presentation was well attended by many Japanese VE practitioners mostly engaged in automotive and manufacturing industries.
On the next day of the conference, October 29th, 2015, Masini visited Isuzu Motors, Ltd. Fujisawa Plant for shop tour at their truck assembly plant and Tear Down room which is located annex to the plant. This visit was hosted by VE Promotion Group – Cost Planning Department of Isuzu Motors including M. Sugimoto (GM), K. Ogihara, Y. Watanabe, M. Adachi and N. Ando. After thorough introduction of their tear down activity which is positioned as core part of product and cost planning efforts in Isuzu, they showed around the tear down room with actual displays of various types of trucks by different manufacturers. Masini commented that this was a wonderful opportunity to gain much information to be needed for car manufacturers in Mexico. The host team was also happy to have informative discussion and make a new connection with a VE expert in the automotive industry in Mexico, where the company has desire to expand more in the region.